2016 Kia Sportage Earns Coveted Best Small SUV of the Year Title at Middle East Car of the Year Awards
(Dubai, UAE) April 10, 2016:Kia’s all new Sportage has been awarded the coveted ‘Best Small SUV of the Year’ honour at the prestigious 2016 Middle East Car of the Year Awards (MECOTY). The award, which was announced at a gala ceremony in Abu Dhabi recently, is an addition to the growing collection of significant honours that the brand has bagged over the years.
Commenting on the award win, Mr. Soon-Nam Lee, the President of Kia Middle East & Africa (MEA) Regional HQ said: “The all-new Sportage has gained tremendous popularity here in the Middle East among both customers and motoring experts.”
Mr. Lee added:“The Kia Sportage has played a key role in driving Kia Motors’ sustained growth and success around the world in recent years, with more than 1.6 million of the third-generation model sold worldwide between 2010 and 2015. Leading the way in terms of its refinement, innovation, distinctive design and high material quality, the new Sportage will help Kia reinforce its position among the market leaders in an increasingly hard-fought and crowded segment.”
The fourth-generation Kia Sportage features a bold new look, with the vehicle’s designers creating a sense of sporty and powerful energy from every angle. The design of the new Sportage has been led by Kia’s European design studio in Frankfurt, Germany, with input from the brand’s Namyang, Korea and Irvine, California design centers. The all-new Sportage creates visual harmony out of the tension and contrast between its sharp, defined feature lines and smooth surfacing.
MECOTY is regarded as the most prestigious award in the Middle East’s automotive industry. Leading global car brands competed in different categories including Group A (Sedan/ Executive), Group B (SUV/Truck) and Group C (Performance). The winners were determined by a judging panel comprising prominent automotive journalists from across the Middle East. Members of the jury panel represented countries such as the United Arab Emirates, Kuwait, Bahrain, Lebanon, Jordan, Qatar and Saudi Arabia.
Included in the judging criteria was determining whether the nominated vehicles met the demands of customers in the region.
About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 3 million Kia vehicles a year are produced in 10 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has over 50,000 employees worldwide and annual revenues of nearly US$44 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.
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