Kia Cadenza earns AutoPacific’s 2015 Ideal Vehicle Award in Large Car category
(SEOUL) August 20, 2015
– The premium and stylish Kia Cadenza sedan has earned AutoPacific’s 2015 Ideal Vehicle Award (IVA) in the Large Car category (tie). AutoPacific’s IVA is based on over 66,000 surveys completed by new-car owners in the first half of 2015 and recognizes products that most closely meet buyer requirements and expectations. Based on the responses from vehicle owners, the survey encompasses the vehicle’s ride and handling, driver’s seat comfort, interior storage, safety features, engine power and acceleration, and technology.
“The introduction of the Cadenza was a response to customer demandfor a Kia product that was larger and even more luxurious than the SXL trims of our Sorento CUV and Optima midsize sedan, and as our first step into the premium segments, it helped continue the transformation of the Kia brand, paving the way to our luxury flagship sedan, the K900 (‘Quoris’ in some markets),” said Orth Hedrick, Vice President, Product Planning, Kia Motors America (KMA). “AutoPacific’s Ideal Vehicle Award is important because it represents the voice of the customer and offers confirmation that the Cadenza’s blend of world-class design, quality and features is hitting the mark with Kia owners.”
The IVA is Cadenza’s second honor from AutoPacific in 2015, following a Vehicle Satisfaction Award (VSA) earlier this summer.
AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm, founded in 1986, also conducts industry forecasting and extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Additional information can be found on AutoPacific's websites: http://www.autopacific.com and http://vehiclevoice.com/
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About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 3 million Kia vehicles a year are produced in 10 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has around 49,000 employees worldwide and annual revenues of nearly US$45 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.