WELCOME TO THE #HEARTOFTHEGAME

Drive to the heart of the UEFA EURO 2016 with Kia!

As the official automotive partner of the UEFA EURO 2016, Kia will be the exclusive supplier of vehicles carrying team officials as well as referees, organizers and all guests to and from the stadiums, the stadiums, training bases and host cities!

#HEARTOFTHEGAME

The passionate journey of the all new Sportage comes alive at the UEFA EURO 2016. Discover the most exciting ride for a heart-beating driving experience guaranteed to satisfy football fans!

#KiaOMBC

The #KiaOMBC (Official Matchball Carrier) is a lifetime turning point where football lovingchildren's dreamcome true with Kia and UEFA EURO 2016. Take a look at how Hirka realized his dreams by KiaOMBC at UEFA EURO 2008.

The all-new Kia Sportage at UEFA EURO 2016